Higher Logic Blog
8 min read
Tags: Association Strategy, Marketing and Communications, Member Engagement
What is Email Deliverability, Why Does it Matter, and How Can You Improve Yours?
Your email deliverability rate is more important than you might think. Your emails can't engage members if they never reach the inbox! Let's walk through how to improve yours!
2 min read
Tags: Association Strategy, Community Strategy, Marketing and Communications, Member Engagement
Using Automation to Run Your Association More Efficiently
Your association can’t run on magic, but automation can sometimes seem like it. Learn how it can help you improve the efficiency of your member engagement, community, and marketing efforts.
7 min read
Tags: Association Strategy, Marketing and Communications
2023 Email Benchmarks for Associations: A Guide to Enhancing Your Membership Marketing Outcomes
Check out this year's email marketing benchmarks specifically for the association industry.
4 min read
Tags: Marketing and Communications
Avoiding Spam Traps: How to Safeguard Your Email Deliverability
Spam traps can damage your email campaigns, causing poor email deliverability and tarnishing your sender score. Learn how to avoid them.
6 min read
Tags: Marketing and Communications
Gmail and Yahoo’s New Requirements for Bulk Senders: A Guide for Email Marketers
Here's what email marketers need to know to prepare for the new email requirements for bulk senders introduced by Google (Gmail) and Yahoo (Yahoo Mail).
7 min read
Tags: Marketing and Communications
SPF, DKIM, DMARC: The 3 Pillars of Email Authentication
Email authentication is built on SPF, DKIM, & DMARC. These technical, essential terms will help you master email authentication and maintain brand reputation.
4 min read
Tags: Association Strategy, Community Strategy, Marketing and Communications, Member Engagement
Uncover the SPARK that Inspires Your Organization at Super Forum 2024
Here’s a quick look at what to expect at Super Forum 2024 - April 10-12, 2024.
6 min read
Tags: Marketing and Communications
How Informz Has Changed (and Using It to Transform Your Email Marketing)
Informz (now Higher Logic Thrive Marketing Professional) has been the leader in email marketing for 20+ years. Learn how you can use it to automate and transform your marketing to engage members and prospective members.
5 min read
Tags: Association Strategy, HL Product Updates, Marketing and Communications, Professional Associations, Trade Associations
Safeguard Member Engagement Through Choice: Message Categories and Email Preferences
To protect the power of email, you need to be judicious about what you send, how often, and to whom. That’s why tools/features like Higher Logic Thrive Marketing’s new message categories and preference management pages are so important.
Higher Logic Thrive is purpose-built for associations.
With three core packages to choose from, and multiple add-on services to enhance your member experience, create the member engagement solution that works for you!